FreshMalt…Have A Plan

FreshMalt is your guide for what to do and where to go on dates in NYC (Manhattan initially). Whether you’re going out on a 1st, 2nd, 3rd date or you’re in a serious relationship, FreshMalt can help you discover great spots, events and activities around the city to help you plan your night (or day).

Think of the site as your research assistant, giving you not only good suggestions but also providing you with additional info so that you have a plan and can enjoy yourself. For example, if you’re looking to have dinner, you won’t only find quality restaurant recommendations, you’ll also get info on where to get drinks before if there’s an extensive wait, where to get drinks after or where to go for dessert if your date is craving it. Since not everyone’s tastes are the same and different situations call for different types of places, more than one alternative is usually provided to give you some options.

Initially, the site will be a blog, but gradually, it will transform into a full-fledged website with advanced search functionality and a more structured interface. Currently, listings on the site are directly linked to third-party resources that provide valuable information and photos to help you make a more informed decision. Down the road, FreshMalt will have more proprietary content to enhance its value to you.

The ultimate goal is to create a resource that really addresses your everyday needs when it comes to going out on a date. FreshMalt takes a more personal approach to local search compared with many of the existing aggregators and local listings providers. Suggestions are not only based on personal experience; they involve extensive research of editorial, user and blogger reviews as well as news sources to achieve a more balanced perspective.

Finally, we’d like to gradually implement a relatively new, but commonsense concept that we call Situational Search™, which is essentially local search results based on specific situations. It’s a simple, more natural method of local search that utilizes specific situations or scenarios to provide significantly more relevant results to the user. This human-powered approach will be explained in further detail in the future.

Feel free to send feedback and any date spot, event or activity suggestions to info@freshmalt.com.

This entry was posted on Thursday, February 18th, 2010 at 2:56 pm and is filed under FreshNews and tagged with date, freshmalt, guide, overview. You can follow any responses to this entry through the RSS 2.0 feed.